Creating impactful signage is essential for small to medium-sized businesses to enhance visibility and attract customers. Here’s a comprehensive guide to ensure your signs stand out in a crowded marketplace.
Keep it Simple and Clear
Avoid Clutter: Signs should not be overloaded with information. Limit text to essential details like your business name, core function, and a brief tagline or offer. This helps in quick recognition, especially when viewed from a distance or while driving by.
Use Legible Fonts: Choose clear, easy-to-read fonts. Avoid overly decorative styles that may hinder readability. Opt for bold, simple fonts like Arial or Helvetica.
Focus on Visibility
Sizing: Ensure your sign is appropriately sized for its location. Larger signs with bigger text are ideal for areas with high-speed traffic, while smaller signs work better in pedestrian-heavy zones.
High Contrast Colours: Use contrasting colours for text and background to enhance visibility. Dark text on a light background (or vice versa) is most effective.
Proximity to Traffic: Position your sign as close to the street as regulations allow. This increases visibility for both pedestrians and drivers.
Clear Line of Sight: Ensure there are no obstructions (like trees or other signs) blocking the view of your sign from various angles
Brand Recognition
Communicate Your Core Function: Make it immediately clear what your business offers, especially to potential clients unfamiliar with your brand. Use a concise tagline or relevant imagery to showcase your services effectively.
Maintain Brand Consistency: Apply consistent colors, fonts, and logos across all signage to strengthen brand recognition and build trust.
Strategic Placement
Prioritize Location: Position your sign where pedestrians and drivers can easily see it. Adjust the height and angle while ensuring no obstructions block visibility. Each placement requires a specific installation method, such as rope access, cherry pickers, or scaffolding. Plan for ground space to accommodate scaffolding or cherry picker hire.
Identify Key Viewing Points: Determine where your target audience approaches, whether on foot or by vehicle. Position the sign to remain visible from these angles, avoiding obstructions like trees or buildings.
Align with Traffic Flow: Install signs in high-traffic areas, such as entrances or busy intersections, where people naturally pass by.
Explore Different Sign Types: Choose signage that fits your needs, such as pylon signs, monument signs, or rooftop billboards. Check local regulations and secure necessary permits before installation.
Legal Considerations
Counsel Approval: Before installing any signage, check local by laws and obtain necessary approvals for larger installations like pylons or billboards to avoid legal issues down the line. It is a tedious process which we assist clients with.
Signage is a very powerful tool for any business aiming to improve their visibility and attract more customers. By focusing on simplicity, visibility, strategic placement, brand recognition, quality materials, and legalities, you can create impactful signage that resonates with your target audience and enhances your overall marketing strategy.
Download our Simple guide on key factors for effective signage!
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