WE’VE GOT HISTORY


Get to know us a little better

Hi. My name is Helen Kruger and I am the proud owner of Brand Expert. My business was born out of the passion to deliver the right products to customers.

My business began out of wanting to achieve more in life, being in control of delivering great service and products, contributing to society, and so much more.
Being a Vice President of Southern Africa for an International Signage Franchise company setting up businesses, and previously distributing material and training signage and print companies, I had the know how to put my money where my mouth was.
And so began Limestone Advertising.
I started with a large format printer and my applicator Sunny. I did the running around and printing, and Sunny put it all together. We networked and grew steadily, adding to our family.
Our Values revolve around quality, customer satisfaction, reliability and sustainability.
I am sales - I love dealing with clients and helping them with their print and branding. A coffee catchup with advise and connecting people where I can is key to my client relationships. I have agents in different areas in South Africa that have the same philosophy, and its through the referral and repeat business that our clients give us, that makes us successful.
Its exciting doing new projects and rollouts for our Corporate clients, but just as exciting helping small business owners. I love it. Do what you love and love what you do!
In 2011, I was selected to take part in the Gibs Goldman Sachs 10 000 women program. What an experience! It gave me so much insight into business and I met truly amazing women entrepreneurs.
This gave me the knowledge to mentor small businesses, to plan, grow and be sustainable. Our basket expanded and it was time to rebrand as Brand Expert. Not only is my focus on growing Brand Expert, but helping those small businesses around me grow through our networking initiative with Hirschs, but our small business marketing snapshot.
Natalie van Blerk and myself were having a lovely coffee catchup, when we started developing the Marketing Snapshot for small business who cant afford a marketer, and needed the basics to get their companies off the ground.
In essence, your vibe attracts your tribe. I am all about positivity, even when times are hard. Its about bringing in the good and sharing it, that truly makes your life successful. Success comes from treating not only your customers well, but your staff and your suppliers.
Looking forward to working with you and your team, and sharing the vibe.

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Began our Journey as Limestone Advertising and a printer ;-)Did our first Big job Branding water tankers for Plascon in South Africa. Exhibition stands for Hansa.

Branding rollout Nationally for Betterbond Group.Proud of our supply of display products for the African rollout for Sprite and Fanta.Added another large format printer to our range.

Medscheme National branding rollout.

Assistant Printer for the World Cup 2010 and the launch party for Brazilian World Cup.Added another large format printer. We really had a great time and lots of fun with the World Cup.

Selected by Gibs Goldman Sachs 10 000 Women program to upskill and grow our business.

Our first every Building Wrap for TopTV. 45m x 25m Merged with a screenprinting and dye sublimation company with over 40 staff members.Graduated as runner up for the Gibs Goldman Sachs 10 000 Women Program.

This was in my opinion our biggest achievement. Using my prize money from Goldman Sachs, plus contribution from our fellow women owned business participants, we were able to fund Melissa Ncube, a paraplegic, to go to Forest Town school for permanent lodging. Her mother, a street vendor, could not afford the correct schooling for her. She became a permanent scholar there;-)

Rebranded as Brand Expert. New look and feel with new opportunities.

This year just ran away with us. Rebrands, sponsoring the new Mountain Biking app and initiative MTBApp, and so much more.

Amongst All our achievements, we celebrated 10 years of servicing our clients.

Cinnabon, Panarottis and Hussar Grill joined our amazing list of customers.

Ceramic Pro Franchise Group on board as awesome new customers and a lot of rebranding for BASF and RSB clients.

Started the Hirschs NetConnect Small Business Networking Group.

Donated some sanitising products for a kiddies home.Welcomed our CMO Natalie Van Blerk where we are rolling out our marketing concept for small businesses.

Celebrating 15 years and some amazing opportunities for the future.

Brand Expert loving what we do!

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