Marketing your small business.
Being an entrepreneur is a fantastic learning experience. You don't need to have a degree or a qualification to be one, as long as you learn new skills on a daily basis.
These skills need to include sales, marketing, financial planning and many others to ensure your business is successful and acquires the longevity you expect from it.
I have been a business owner for 17 years of my 24 working experience. Actually, if you take into consideration that I started working at the age of 14, its a bit longer;-)
Through my experience in the working world, i gained skills in sales, general accounting skills and dealing with the public. These skills served me well, but I needed more to grow, develop and understand how to build a business.
I was fortunate enough to be accepted into The GIBS Goldman Sachs 10 000 women entrepreneur program. It was my 5 year of self employment and I needed more to ensure a sustainable business.
Through this program, I gained the general knowledge and skills in all areas of business.
Last year, my good friend Natalie van Blerk and myself were having a coffee catchup. Natalie is a Chartered Marketer and a force to be reckoned with. Our discussion was based on small business and marketing, and how small business owners just don't have the budget to hire part-time or full time marketing skills.
In my experience, small business owners need guidance in implementing the basic skills necessary to build their business into a profitable organisation that can afford to have an independent or in-house marketing team.
My concerns were that all the material out in the market place were long winded and you needed a degree to actually implement it. Nothing was to the point and actually gave you step by step guidance on how to action and implement what you had learned.
The Marketing Snapshot was born to assist small to medium business owners implement their own strategy. Natalie's insight from a Chartered Marketer and my insight as a business owner and needing to understand the basics and actioning them.
Our Marketing Snapshot overview is a brief introduction to the Marketing Snapshot, with the follow-up version Marketing Snapshot Intermediate, as an in-depth guide and action plan to implement your marketing plan.
I hope that we are able to impart some knowledge and assistance to all small business owners wanting to grow their business through marketing. Have fun and wishing you all the success in the world!