There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. If you’re wondering how social media can benefit your business, look no further. We’ve outlined key points below. If you’re wondering how social media can benefit your business, look no further. We’ve outlined key points below.
1. Everyone is getting onto social media in South Africa – Is your Brand there?
As use of social media keeps growing rapidly in user numbers and in intensification of use by those already on board, it can be expected that each year presents stand-out trends or milestones.
Facebook is now used by a quarter of all South Africans!
Facebook has grown by 8%, from 12-million to 13-million,
Twitter grown by 12%, from 6,6-million to 7,4-million users.
YouTube grown by 15% from 7,2-million to 8,28-million users.
The biggest growth Instagram, which rose a massive 133%, from 1,1- million to 2,68-million.
10-million, (77%), using it on mobile devices, Smartphones are used by 7,9-million South Africans
As people spend more time on social media, consuming more content than ever before, you might think that the space is saturated so getting involved isn’t justifiable.
Creating a targeted social media strategy will help you focus on using relevant platforms to connect with existing and new customers and avoid simply adding to the noise.
Everyone is getting on social media – ARE YOU THERE?WHY NOT?
2. People use social media to make purchasing decisions
Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase. 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this is only set to grow. Is your Brand/business active online presenting campaigns and ads, targeting consumers with personalised offers and deals on social networks. Are customers seeing your Brand/business when they search to make purchasing decisions? WHY NOT?
3. Being absent from social media hands the advantage to competitors
It’s uncommon to find a Brand/business without a social presence and increasingly companies are developing clear social strategies aligned with business goals.
A brand/business with a strategy has a framework through which to plan, prioritise, execute, measure and optimise. This typically will lead to better results because the activity has direction, even if the direction needs to evolve and change as the marketer learns from real data.
If you are not present online you will miss out on reaching a quarter of all South Africans who are online – your potential customers.
4. Your customers are very active on social media
Mobile (smart phones), social media and the underlying technology have combined to provide an environment in which people can access, use and share information on their terms. Your brand/business needs to have a presence online to communicate, interact and create community.
5. Reputations can be enhanced or destroyed on social networks
There are good things that we can attribute to social media, primarily in terms of providing a voice to people and groups who previously struggled to be heard and of making information transparent and portable. However, it also amplifies the voice of discontent and vitriol is not uncommon. Jumping on angry bandwagons is also something that social seems to fuel periodically. It is essential to be the generator and creator of the content that is shared and communicated about your brand/business.
6. Increase brand awareness and loyalty
When you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty.
7. Run targeted ads with real-time results
Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. If you’re running a Facebook Ad you can target based on location, demographics, interests, behaviors, and connections. You can track and measure the performance of your social ads in real time.
8. Generate higher converting leads
Social media increases sales and customer retention through regular interaction and timely customer service. In the State of Social Selling in 2015, nearly 75% of companies that engaged in selling on social media reported an increase in sales in 12 months.
9. Provide rich customer experiences
Even if you aren’t on social media, most of your customers expect you to be.
10. Increase website traffic and search ranking
One of the biggest benefits of social media for business is using it to increase website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
11. Share content faster and easier
In the past, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social media, specifically when it comes to sharing content about your business.
12. Build relationships
Social media isn’t about blasting your company’s sales pitch on social, it’s a two-way channel where you have the opportunity to enrich relationships with your customers. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.
Get started on social to grow your business!
Social media has a treasure trove of benefits to help you grow your business. By using it to learn more about your customers, engage with your audience, and extend your brand reach, you’ll be converted before you know it.